Netnography: Redefined
Robert V. Kozinets
Explaining how to use 'Netnography' to analyze cultures and communities online, this new edition has been fully updated to now include: guidance oncombining online and in-person ethnographic methods; more focus on specific kinds of social media; specific examples for a range of social science fields; and a discussion of the transformation of cultural social identities.
Año:
2015
Edición:
2
Editorial:
SAGE Publications
Idioma:
english
Páginas:
320
ISBN 10:
1446285758
ISBN 13:
9781446285756
Archivo:
PDF, 3.86 MB
IPFS:
,
english, 2015