Marketing and Management : Defined, Explained and Applied

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Business & Economics - Sales & Marketing
Marketing and Management : Defined,...

Marketing and Management : Defined, Explained and Applied

Name: Marketing and Management : Defined, Explained and Applied
ISBN: 9780655702412

Malliga Marimuthu, Gary Armstrong, Phillip Kotler, Stewart Adam, Sara Denize, Stephen P. Robbins, David A. DeCenzo, Mary Coulter, Megan Woods

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This is a custom eBook that was compiled for use in LaTrobe University, Melbourne, Australia.A Custom eBook can be thought of as a Course Pack, one that gathers all the needed chapters from various individual textbooks by different authors in one place.The source textbooks that were used in compiling this custom book are:1) Principles of Marketing, 7e by Armstrong, Kotler, Adam and Denize and 2) Management: the essentials, 4e by Robbins, DeCenzo, Coulter and Woods.

Categorías:

Business & Economics - Sales & Marketing

Año:

2020

Edición:

Editorial:

Pearson Australia

Idioma:

english

Páginas:

828

ISBN 10: