Principles of Service Marketing and Management

Main
Business & Economics - Sales & Marketing
Principles of Service Marketing and...

Principles of Service Marketing and Management

Name: Principles of Service Marketing and Management
ISBN: 9780136768753

Christopher Lovelock Christopher H. Lovelock

0 / 0

0 comments

¿Qué tanto le ha gustado este libro?

¿De qué calidad es el archivo descargado?

Descargue el libro para evaluar su calidad

¿Cuál es la calidad de los archivos descargados?

Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short- to medium-length cases that let readers apply what they've learned to real-world settings and fully understand the complexities of service management-including the interactions between marketing, operations, and human resources.

Categorías:

Business & Economics - Sales & Marketing

Año:

1999

Edición:

Idioma:

english

Páginas:

432

ISBN 10:

013676875X

ISBN 13: